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Disclaimer- This project is purely intended for academic purpose and is of no commercial use.

Initial Brief-  Study the problems faced by senior citizens and come up with a design solution. 

problems faced by senior citizens

Design Process

Rishika Malhotra l Design process

Survey

Competitor Analysis

Competitor Analysis of Payment apps

SWOT Analysis

Swot analysis of payment app
Problems faced by old age

Target Audience

  • Senior citizens of India i.e. people above 60 years of age.

  • Elderly who own a smartphone and a bank account.

Persona Mapping

To better understand my target audience I did persona mapping to know about their past and present life, to know their goals and frustrations regarding digital banking.

Persona mapping of senior citizens

Journey Mapping

Ramesh Khanna 

Ramesh Khanna journey mapping

C.L. Kochher

CL Kochher journey mapping
Navigation Map for App

Usability Testing

The usability test was conducted on two users to better understand the size of text and buttons. They explored the application on their own and not only gave positive feedback but also constructive criticism. I worked on the feedback given by them.

© 2023 by Rishika Manish Malhotra
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