Home-made Cake Bakery Branding
Disclaimer- This project is purely intended for academic purpose and is of no commercial use.
Initial Brief- A brief description of the home made cake bakery was given for the branding exercise.

About Bakery
Who are we?
We are a homemade cake bakery and our objective is to provide healthy customized cakes keeping in mind all various needs such as gluten-free, sugar-free, and many more.
Who is our target audience?
People of all age groups are our target audience including those who have diabetes or any other issue.
Our Name and it’s meaning
Rainbow Slice is the name of our bakery.
The colors of the rainbow represent equality.
Since this homemade cake bakery makes all kinds of sugar-free and gluten-free cakes, thus the name suggests that our slice of the cake is for every kind of person.
Logo Ideation
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Typo Logo Ideations


Logo Color Variations

Final Color Palette


Final Logo

Final Typography










